Business: Embracing Change
Pop into ‘People’ on Poplar Road and you’ll find that it’s had a facelift. While the shop still has a distinctly vintage vibe, its new look is more clean and contemporary, with bright white walls, sparser displays and more open space. It also now includes a large craft-making table where owners Christian and Allison Sadler create many of the clothes, accessories and homeware on display. ‘We wanted to incorporate our workshop,’ says Christian, ‘so that people can see us making things when they come in.’ ‘And it’s not just for us.’ explains Allison, ‘We love that customers can have a cup of tea and do a bit of knitting while their friends are trying on clothes.’ The makeover is not the first change that Christian and Allison have faced in their twenty year partnership. They began by selling their handmade crafts on market stalls, but in 2000 they gave up the itinerant life for the stability of their Kings Heath shop. ‘We wanted to bring together what we were doing in th...