Business: Magazine Makeover
You may not realise it, but the magazine you are holding in your hands is very different to the edition you read two months ago. Chief amongst the changes that have taken place is the brave decision taken by editor Amy Watson to play UN Ambassador for our two rival areas, uniting ‘My Moseley’ and ‘My Kings Heath’ into one magazine. “People are rightly very proud of their local identities,” explains Amy, “but there is a great deal of crossover. People from Moseley shop in Kings Heath, Kings Heath residents go out in Moseley. I found I was sharing so much content between the two magazines, it no longer made sense to treat them separately.” And before the good people of Kings Heath ask why their neighbourhood has been relegated to second place in the title, it’s purely to do with the length of the words, so that they fit better on the cover. “It’s definitely only a typography decision,” insists Amy, “there’s no favouritism! I live equidistant from both high streets and spe...